Spirit of Purpose · Corporate America After George Floyd Brand new research released by Seramount, provides a perspective on what corporate American has done to address racism, since the murder of George Floyd.   Here are some of the interesting takeaways from the findings: 83% of corporate employees, and 95% of those in leadership, say they’re […]

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Spirit of Purpose · Are Your Company’s Efforts Advancing Racial Equity? McKinsey reports between May 25th and the end of October, 32% of Fortune 1000 companies made public statements supporting racial justice.  22% made commitments to promote racial equity through changes in products, services, and strategic investments.  18% launched initiatives to advance internal diversity and inclusion […]

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Spirit of Purpose · Where Is Your Company On Its Diversity Journey? Companies that are diverse and inclusive at all levels of the hierarchy have been found to be more innovative, agile, and resilient.  Recent McKinsey findings confirm that, when it comes to profitability, diverse leadership teams outperform their less diverse peers.   In addition to the […]

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The book “Democracy in America” was written in 1835 by a French sociologist who created it to explain Americans to Europeans.  He pointed out that philanthropy was a large part of American life and of meaningful association with a cause and a tribe.  That’s still true today.   In business settings, shared philanthropy among employees can strengthen relationships […]

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Forbes.com contributor Celinne Da Costa believes that building a business is temporary.  But building a brand is the key to long-term survival and stability in a turbulent marketplace.   Building a brand means having a long-term vision, defined values and a story that moves your audience to action. With a strong brand philosophy guiding you, opportunities are […]

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