The book “Democracy in America” was written in 1835 by a French sociologist who created it to explain Americans to Europeans.  He pointed out that philanthropy was a large part of American life and of meaningful association with a cause and a tribe.  That’s still true today.   In business settings, shared philanthropy among employees can strengthen relationships […]

Read More → contributor Celinne Da Costa believes that building a business is temporary.  But building a brand is the key to long-term survival and stability in a turbulent marketplace.   Building a brand means having a long-term vision, defined values and a story that moves your audience to action. With a strong brand philosophy guiding you, opportunities are […]

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