Forbes.com contributor Celinne Da Costa believes that building a business is temporary.  But building a brand is the key to long-term survival and stability in a turbulent marketplace.   Building a brand means having a long-term vision, defined values and a story that moves your audience to action. With a strong brand philosophy guiding you, opportunities are […]

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Do you know the work of Seth Godin?  Seth calls himself a writer, speaker and  change of agent.  Everyday, he produces and publishes thought-provoking ideas at sethgodin.typepad.com.  It’s the kind of content that make the reader say, “Hmmm, interesting.” Recently, he wrote a post about the impact of language called, “Words are hooks, words are […]

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