Category: Engagement

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Use This Tried & True Advertising Strategy to Unify Your Team

I enjoy ads and commercials. The good ones stick with me. I’m impacted by their images, sounds and words. The best ones have a dramatic tagline or slogan – a succinct, repeatable core message about the product or service that conveys the essence of what the company wants you to believe and remember. They’re designed […]

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Are You Part of the Solution or Part of the Problem?

Activist & Black Panther Eldridge Cleaver is credited with first saying “You’re either part of the solution or you’re part of the problem.”  Today, those words are often heard in association with employees and their roles within a company.  This mindset suggests that there are only two sides to this equation, which some might argue […]

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