I enjoy ads and commercials. The good ones stick with me. I’m impacted by their images, sounds and words. The best ones have a dramatic tagline or slogan – a succinct, repeatable core message about the product or service that conveys the essence of what the company wants you to believe and remember. They’re designed […]

Read More →

You’re about to engage in a difficult, yet crucial conversation – one where emotional tensions are high, you’re intent on proving a point, being right and prevailing.  Often times, there’s little warning.  You may suddenly find yourself in the middle of a response before you’ve properly assessed the situation. When difficult conversations don’t happen, problems […]

Read More →