McKinsey & Company says it’s a myth that continuous improvement is only for manufacturing companies looking to control costs.  Continuous improvement should be part of every company’s strategy. 

For example, by communicating a compelling vision and connecting it to each employee’s daily work, one international theatre chain tapped into the power of frontline workers to generate ideas and keep them flowing.

Leaders did international roadshows to share their vision of ‘inspiring the entertainment experience for every guest’ with every employee.  For daily reinforcement, employees were encouraged to connect to the vision by sharing their stories about how they made a guest’s day. 

The company gave employees three tokens a day to reward guests with upgrades – making their part in carrying out the vision tangible.  They made it easy for employees to share feedback and innovate via the use of iPads, surveys and google communities.