Every organization needs a vision – a vivid description of an irresistible tomorrow that provides a sense of direction and sparks forward momentum.
Vision is an inspiring, compelling statement of aspiration. Short, succinct, bold, forwarding-looking, the statement imbues your business, with a higher sense of purpose that makes work more meaningful and fulfilling. As you document the future you aspire to achieve, your vision statement transcends the circumstances of present-day reality.
A vision statement paints a vivid picture of the future in the minds of all internal and external stakeholders. Within the company, it inspires each employee’s imagination about the future and serves as a touchstone for planning and decision-making.