Conscious Choice Can Undo Our Brain’s Natural Tendency to Make Snap Judgments
Science now confirms that you only get one chance to make a first impression, and that impression takes hold more quickly than you might think. Psychologist and neuroscientist Dr. Bastian Schiller and a team of researchers in Switzerland have discovered that subconsciously, we decide within milliseconds who or what we like or don’t like. The […]
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