“Sleep is important for learning new information.” So says a study published in the journal Neurobiology of Learning and Memory. Researchers tested subjects’ ability to recall information under two sets of conditions – limited sleep and a full eight hours. Results indicate we remember more when we’re well rested. The findings, they say, apply to […]

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A recent McKinsey article sited consistency as THE key to customer satisfaction.  The research discusses Customer-journey consistency, Emotional consistency and Communication consistency: Customer-journey consistency describes the customer’s experience across various channels and interactions, from first-touch to purchase to service. Emotional consistency refers to the connection customers feel to the brand.  The more positive and trusting […]

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